Director of Product Management at Frank + Oak
Internet | Montreal, Canada Area, CA
• Product development, roadmap management, overseeing feature development, user experience planning & testing.
• Ideation, new business models, e-commerce strategy, marketing strategy, content strategy, experiential marketing.
• Mobile app development, web analytics, international projects, agile project management, lean startups.
Major clients, brands & organizations I've worked with: Frank + Oak, Volkswagen Canada, Travelocity, McGill University, Lifetime Television, DavidsTea, Bell Canada, Skanska, the United Nations Department of Peacekeeping Operations, Iberdrola (Spain), Daimler Chrysler Financial Services, Chase Bank, Maidenform, Marriott Hotels and the UN's Food & Agriculture Organization.
2015 - Present
Director of Product Management / Frank + Oak
Reporting to the COO, I am responsible for the overall customer experience across digital channels.
I develop and communicate the product roadmap, lead key projects and establish prioritization of development resources for other product managers in the company (growth, operations, retail and mobile).
Senior Business Analyst / PALM + HAVAS
Worked with Volkswagen Canada, responsible for leading the early stages of digital project conception and definition. Acted as bridge between business goals, customer needs, systems integration and technical planning. I played a leadership role in defining multi-channel user experience for high-value experiential campaigns such as Volkswagen's Golf Driving Experience and the 2015 Autoshow circuit.
Senior Project Manager / PALM + HAVAS
Responsible for the long-term product development of Volkswagen Canada's award-winning owner platform, Volkswagen Plus. Planned and oversaw UX design, web development and user testing, Led the digital development of major CRM and experiential campaigns for Volkswagen including the award-winning Countdown to a Golf campaign.
2015 Cassies Silver Medal for Business Case Excellence (Countdown to a Golf)
2014 Web Marketing Association WebAward for Automotive Standard of Excellence (Countdown to a Golf)
2013 W3 Award (Gold) for Structure & Navigation (Volkswagen Plus)
2013 Web Marketing Association WebAward for Outstanding Website (Volkswagen Plus)
2013 German Design Council's Automotive Design Contest winner (Volkswagen Plus)
2012 Boomerang Prize for Best B2C Website for a large company (Volkswagen Plus)
Freelance web strategist & marketing consultant / Self-employed
Developing and implementing online marketing strategies for clients in media, technology, tourism and retail industries, including an e-commerce system for DavidsTea and a highly successful multi-channel social media strategy for a tourism client in eastern Canada.
Strategic Planner / Evolving Web
Evolving Web is a Drupal consultancy specializing in high-performance content management integration. My role was to validate new business opportunities; oversee key customer relationships (Travelocity, McGill University, A&E Television); plan and manage high-value projects; and advise Evolving Web’s owners on strategic decisions.
Product Manager / Wuntoo
Wuntoo was a Montreal-based start-up developing online audio services for media properties. I developed the business strategy for our service offering, managed customer relationships and led a team of developers and designers on an on-going basis.
Strategist / CloudRaker
CloudRaker’s strategic lead for social marketing initiatives. Led major accounts for clients including Bell Canada’s Sport & Olympic Sponsorship Group and Skanska USA. As a strategist, developed pitches for new business engagements as well as branding and social marketing strategies for diverse clients.
Director / Producer / Iris Imaginações
Directed “Destorcido” (Twisted), an hour-long fictional film about AIDS in a Mozambican shoe factory with a principle cast and crew of over 30 people. Released in October 2005, the film was the first HD production in Mozambique and one of the most ambitious local shoots in the history of the country. Winner of the 2005 Kuxa Kanema award for best Mozambican film or video and winner of a Silver Dhow for best short film at the 2007 Zanzibar International Film Festival.
Developed and co-wrote the pilot episode of a television series titled "Wow!" focused on science education for children in Mozambique.
Development Team Lead/Systems Analyst / UN Dept of Peace-Keeping Operations (DPKO) in Kosovo (UNMIK)
Day-to-day management of the development of the UN’s web-based recruitment and candidate selection system. Managed a team of 22 programmers, database developers, designers and QA testers - all based in Kosovo. The system is used by the UN Secretariat and the Department of Peace-Keeping Operations world-wide.
Chief Operating Officer for Internet Solutions Division / SOFT Company Ghana
Developed the business concept and launched an internet subsidiary for Ghana’s leading business software firm. Responsible for business development and project analysis, as well as budgeting and human resource planning.
Creative Producer / Proxicom
Developed websites for major clients including Chase Bank, Marriott Hotels, Daimler Chrysler Financial Services, Maidenform, Iberdrola.
Head of Design Department / Web Site Designer / Infoera
Leading web site and intranet production company in Chile at the time, now part of the Spanish telecom, Telefonica. Designed and developed many of the first generation of corporate, government and educational web sites and intranets in Chile. Directed a team of three designers.
Electronic Publishing Consultant / UN Food & Agriculture Orginzation
Modernized the organization’s electronic document distribution system in the Americas. Provided concept development, project management, content facilitation, graphic design and HTML/ASP programming. Trained permanent staff in site maintenance and management.
Web site designer / La Epoca
Designed the first online edition of a daily newspaper in Chile, which featured the first live coverage of a sporting event and first live online coverage of an election in the country. Provided technical assistance on management and conceptual development of the site.
Co-founder and Art Director / The Coast
Managed and directed freelance photographers and illustrators; developed the overall concept and design of the magazine and issue-to-issue graphic design of the cover and feature stories; participated in editorial development; designed and tracked advertising; developed promotional material for the company.